30 Women-Owned and Founded Home Brands We Love

Support women-founded businesses throughout your home and life.

Keep in mind: Price and stock could change after publish date, and we may make money from these links.
February 25, 2022

One of my goals this year is to shop from more women-owned brands, and this month is a great time to start because March is Women’s History Month. If you’re looking to support more women-run businesses, check out these home brands, from handmade kitchenware to custom-designed decor to unique gifts. We’ve rounded up some of our favorite companies to outfit your entire home and support more women-owned brands.



Founded by Ariel Kaye in 2014, Parachute does basic bedding right. Not that there's anything basic about it! From percale sheets to linen duvet covers, the brand is all about a comfy, lived-in luxury. I'm also a big fan of their towels and bath sheets. In the last two years, the company has expanded to homewares, too, and just like their bed linens, their table linens have the same casual-cool vibe.

Read Our Review

The Best Cooling Sheets, Tested by HGTV Editors

No more waking up drenched in sweat — beat the heat with one of these lightweight, breathable sheet sets, tested and approved by HGTV editors.

Bolé Road Textiles

Founded by New York designer Hana Getachew, Bolé Road Textiles mixes traditional Ethiopian handwoven fabrics with modern home decor. Each piece, from throws to wall tapestries to shower curtains, is handwoven in Ethiopia by local artisans within a fair-trade environment.


We're big, big fans of Bearaby at HGTV. There's no weighted blanket on the market as stylish. Founded by Kathrin Hamm, Bearaby's handknitted blankets combine form and function for a relaxing experience that also looks cute styled on a chair or sofa when not in use.

Read Our Review

The Best Weighted Blankets, Tested by HGTV Editors

Weighted blankets help stimulate pressure points to naturally improve mood and relaxation. Add one of these weighted blankets to your home and start reaping the benefits.


When you think of Minted, you probably think of ordering photo prints or holiday cards, but the company founded by Mariam Naficy has so much more these days — even textiles! From tapestries to curtains, there are so many designs from women around the world to shop. I was really impressed with the table linens section because once you find a print or style you like, you can order it in napkins, placemats tablecloths and more for a complete, matching table.

Johanna Howard Home

Fashion designer Johanna Howard is designing for home these days with Johanna Howard Home. The collection features beautiful and super-soft throws through collaborations with artisans around the world.


Founded in 2012 by Mexican-American Liz Clark, Caminito blankets are woven in Mexico and celebrate traditional patterns in funky, modern colors. These make the perfect beach blanket and big brands such as West Elm and Anthropologie are scooping them up!

SustainAble Home Goods

Founded by LaToya Tucciarone, SustainAble Home Goods in Atlanta is on a mission to provide unique homewares that are ethically sourced and impact the world in a positive way. The shop's stunning collection of textiles is worth browsing, from handwoven towels to hand-dyed napkins.


Estelle Colored Glass

Founded by Stephanie Summerson Hall, Estelle Colored Glass is a riff on retro-colored glass but with a modern flourish. Inspired by her grandmother, the collection of hand-blown stemware and cake stands come in an assortment of bright colors guaranteed to make you smile. These "jewels for your table" are absolutely stunning and worth the investment.


Retail-store-meets-graphic-design-studio Otherwild is packed with fun, funky housewares, from towels to incense scrolls. Founded in 2012 by LGBTQ artist Rachel Berks, the queer-identified shop has a really cool kitchen and tabletop collection with unique finds such as this checkered mug.

Our Place

Go ahead and clean out your kitchen cabinets. Thanks to Our Place, you only need one pan: The Always Pan. Founded by Shiza Shahid, Our Place helps you pair down kitchen essentials for a minimal, multipurpose setup that is perfect for small spaces.


Founded by Sarah Kauss, S'well is on a mission to eliminate single-use plastic water bottles with a stylish, insulated alternative. The sleek water canteens come in so many trendy patterns, styles and colors, from marble to metallic. And the company has recently expanded to snack and lunch canisters which are perfect for road trips.


We're obsessed with Stasher bags at HGTV. You can use them for just about anything, from snacks on the go to leftovers in the freezer to toiletries for travel and so much more. Founded by Kat Nouri, Stasher bags are the (very pretty!) answer to ditching single-use plastic zip bags

Read Our Review

The Last Food Storage Bags You'll Ever Need to Buy

Make reducing single-use plastic easy with these reusable toxin-free silicone bags perfect for packing lunches, freezing foods, sous vide cooking and so much more.

Hedley & Bennett

Ellen Marie Bennett noticed a big problem in the restaurant industry: Chef aprons couldn't withstand the kitchen. And thus Hedley & Bennett was born. The apron brand specializes in sturdy, tough aprons and smocks in fun fabrics and with pockets galore. And H&B has an apron collab with Rifle Paper Co. featuring RPC's most iconic floral prints.



Jungalow started as a blog by designer Justina Blakeney, but it's exploded into a full-scale lifestyle brand and shop. With the tagline "Decorate wild," the brand focuses on jungle-inspired decor, from art prints to wallpaper. I'm obsessed with the unique designs for bedding and textiles. The quilts and throws are so colorful and full of personality. And now you can shop a furniture and decor line of Jungalow-designed wares at Target!

Rifle Paper Co.

You’ve probably seen Rifle Paper Co. planners at stationery stores or Anthropologie and not known it’s from a specific design house. Founded in 2009 by wife-and-husband team Anna and Nathan Bond, the brand specializes in romantic floral prints that remind you of a whimsical garden or an old, beloved children’s book. And now the designs are on pillows! The new line features some seriously cute embroidered pillows that bring the paper flowers to life.

Harlem Candle Co.

Founded by Teri Johnson, Harlem Candle Co. isn't just another pretty candle. Each luxury fragrance is an homage to a historical figure from the Harlem Renaissance.


Nicole Gibbons is on a mission to make paint buying fun — Yes, fun! — with Clare, a new site full of gorgeous, designer-curated colors. There's no trip to the store necessary as you get swatches and supplies delivered right to your door.

The Sill

Founded by Eliza Blank and Gwen Blevens in 2012, The Sill specializes in trendy houseplants delivered straight to your door. You can even customize your planter from several modern styles and colors.


UNWRP is a one-stop-shop for all your gifting supplies. Founded by Ashley L. Fouyolle, the brand features bold gift wrap, bags, greeting cards and more for gifts that really stand out and feel extra special.


Only a woman would think of something so ingenious as washable rugs. Seriously, these things are literal magic carpets. Founded by Jeneva Bell, Ruggable is all about high-style rugs that you can shove right in the washer. The brand also just rolled out a brand-new line of washable outdoor doormats that are so stinking cute.

Read Our Full Review

What We Thought After Testing Ruggable's Washable Rugs

Find out how well Ruggable washable rugs actually stand up to stains, dirt and pet accidents. Plus, find out where you can buy one for your home.


If you've never heard of BLK + GRN, you'll want to bookmark it ASAP. The all-natural marketplace founded by Dr. Kristian Henderson is supplied by all Black artisans, and what once started as just beauty and wellness has expanded to a complete home lifestyle brand with handmade ceramic watering cans and organic sage smudge sticks.


Another candle brand we absolutely love, Otherland has earned a cult following for its signature scents. The company founded by Abigail Cook Stone has a quirky design that's perfect for 70s-style decorating.


With more and more cities enacting a ban on plastic bags, you can never have too many reusable shopping bags, and BAGGU is a great place to buy them. Founded in 2007 by Emily Sugihara, BAGGU specializes in reusable shopping bags that are as stylish as they are functional. In fact, they can hold up to three times more than a disposable bag. Plus, they’re ethically sourced and manufactured and come in all kinds of trendy patterns and colors.

Our Top Picks

Ditch Plastic Grocery Bags for Good With These 12 Reusable Alternatives

Sustainability is increasingly on our minds, and there are more options than ever when it comes to reusable shopping bags that are functional and stylish. Here are some of our favorites.

Oat Cinnamon

There are floral arrangements, and then there's Oat Cinnamon. The New York company, founded by Ryan Norville, creates whimsical, dreamlike arrangements with dried pieces you can keep forever such as pampas grass and bunny tails.

What We're Loving

28 Black-Owned Lifestyle & Home Decor Brands to Shop

Shop with a purpose — today and every day — by supporting these incredible Black-owned home decor brands.

Fawn Design

I know baby showers are for important gifts like those fancy sleep machines and a warehouse supply of diapers, but I think every mom should have a Fawn bag. Founded by crafty mom Jenny Wecker, Fawn Design specializes in gorgeous purses and backpacks that are actually diaper bags. These incognito wonders have a pocket and a space for everything and yet still look like a trendy bag that isn’t stuffed with packets of applesauce and hand sanitizer. The company has expanded to smaller bags such as chic clutches with a fold-out changing pad.

Alya & Co.

Founded in 2020 by Nikki Day, Alya & Co. also makes stylish parent-friendly diaper bags. But these are more gender-neutral. It’s more like an organization system than a line of bags. But we really love is their tiny, bottle-shaped vacuum cleaner that is a godsend for car seats and strollers!

The Worthington Collection

Founded in 2021 by Sarah Owen Clifford, The Worthington Collection is a line of candles that are pretty and pretty functional. Not only do these candles smell good, but they’re also designed to eliminate stinky odors

Birdy Grey

Founded in LA by best friends Grace Lee and Monica Ashauer, Birdy Grey started as a site for affordable-yet-stylish bridesmaid's dresses, but it has evolved into a one-stop-shop for all things weddings and showers. And the brand just launched a new monogram shop with dozens of designs and colors for gifts under $50!


25 Best Engagement Gifts for Every Budget

Congratulate the happy couple with one of these fun and thoughtful engagement gift ideas.

Stoney Clover Lane

Even if you've never heard of Stoney Clover Lane, you've probably seen the designs. The pouch brand, founded by sisters Libby and Kendall Glazer, have quite the cult following for the customization options. With Stoney Clover, it's all about the patches. You can visit one of the boutiques and create your own one-of-kind piece, but big brands are noticing, and, if you don't live close to a Stoney Clover, you can now buy select pouches and bags online with patches and popular designs already sewn on for you!


If you love all things whimsy and color, ArtSugar is a great place to shop for pop art. For International Women's Day this year, the female-founded e-commerce art curator is partnering with artist Jamie Kushner Blicher of Glitter Enthusiast to create awareness of infertility. Blicher created a new disco ball pop art piece using IVF needles as painting tools and for every print sold ArtSugar will donate 10 percent of proceeds to Care.org.

More Home Decor Buys You'll Love

Next Up

29 Black-Owned Home & Lifestyle Brands We Love

Shop with a purpose — today and every day — by supporting these incredible Black-owned home decor brands.

Hispanic and Latino-Owned Home Brands We Love

Support these Hispanic or Latino-owned businesses throughout your home and life.

Asian American and Pacific Islander-Owned Home Brands We Love

Support these Asian American and Pacific Islander-owned businesses throughout your home and life.

Target Launches 3 New Brands With Gen Z in Mind

Sorry, Millennials; it's all about Gen Z.

Designer Confession: I Love Shopping at Big-Box Stores

Don't mind me, I'll just be over here browsing the dollar bins.

Our Favorite Empowering Wall Art for Women's History Month

Celebrate strong women and support them, too, with a cool, new art print for your home.

LGBTQ-Owned and Founded Home Brands We Love

Support these designers and shops during Pride month and beyond.

HGTV Magazine's 2021 Gift Guide

HGTV Magazine editors did the scouting and scouring for you! We've got gifts for everyone on your list.

A Unique, Neutral-Chic Home Ready for the Holidays

HGTV Magazine takes you through a Minneapolis home decked out in black and white.

The Best Rugs for Every Room

Ground your space in style and function. Bring our know-how underfoot to discover which rugs to put where in your home.