What started as Erica Feldmann's bewitching blog turned quickly into an enchanting brick-and-mortar filled with magical, metaphysical wares at HausWitch Home + Healing. “I’m a Scorpio rising. So I pretty much came out of the womb into witchcraft,” Erica says. “In my family, we were really able to just kind of explore our spiritualities. And when The Craft came out when I was 14, and I saw it on opening night, I was like, ‘Yeah. That is for me.’” After completing a study abroad program at Cambridge University called Witchcraft in Early Modern History, the passionate feminist moved to Salem as a fully evolved witch, ready to share her craft and sense of magic with the world.

"I have always been interested in interiors, just as a sensitive person," Erica explains. "It was a way for me to control my environment and help with my anxiety. And so, alongside my interest in witchcraft, my interest in interiors kind of grew. And that's how HausWitch started."

"I started making spell kits so that I could give the experience of having me come over to your house. And those resonated really well," she says. As interest and popularity with the blog and products grew, Erica was able to open the brick-and-mortar store about seven months later in 2015. Opening a physical store allowed her to make space for more community witchcraft, like DIY hauscraft workshops, in-person artist demos and monthly Witch School memberships called Secret Circle.

In addition to the spell kits and sorted crystals for all sorts of healing, Erica also partners with local artist friends to promote their magic. "We also have all of our candles that we mix and make with our friend Katie, who owns a candle company called Soy Much Brighter," Erica adds.