Shop With Pride: 30+ Rainbow Buys That Give Back

I've been making an effort to shop smarter by supporting women-owned, Black-owned, AAPI-owned and other minority-owned businesses, and for Pride month, I recently highlighted all of my favorite LGBTQ-owned home brands to support all year long. Beyond spending money directly with LGBTQ businesses, June is a great time to shop with companies that have committed to giving back to LGBTQ organizations. One way I’m shopping smarter is by supporting companies that give back to causes I care about. So for Pride Month, I’ve created a mega shopping guide for companies donating to LGBTQ non-profits. This rainbow shopping blitz features everything from cookware to decor to a big bouquet of colorful roses, and there are some great gift ideas for family and friends, too.

HOME DECOR + GIFTS

Hedley & Bennett: The apron brand beloved by chefs, celebrities and home cooks alike just released a new Pride version of its most popular style. A portion of every purchase of a Pride Essential Apron will go to the Los Angeles LGBT Center and its Culinary Arts program supporting the LGBTQ community in culinary training, meal production, and job placement for up to 100 students a year.

Teleflora: Now through July 31, 2022, Teleflora will donate 10 percent of net sales from the new Dreaming of Rainbows and Rainbow Love bouquets to LA Pride. Each bouquet features a different type of flower in each color of the rainbow.

Williams Sonoma: Last year, Williams Sonoma launched a collection of brand-new homewares, cookware and decor to benefit The Trevor Project. But this year, Williams Sonoma worked with creatives at The Trevor Project to actually design the items. And they're so cute, from an intersectional Pride flag doormat to a candy-striped apron.

Pottery Barn: William Sonoma's sister brand Pottery Barn also has a collection of items benefiting The Trevor Project and they may be some of our favorite Pride pieces ever made. Just look at this votive candle set? It includes candles for the Trans pride flag as well as intersectional stripes. And this throw pillow with rainbow fringe from PB Teen is perfect for a dorm room or living room sofa.

Sobel Westex: Sobel's new Celebrate Pride Collection is perfect for summer with rainbow watercolor-inspired beach bags, pool towels and more. And during June, 20 percent of all sales from the collection will be donated to GLAAD.

The Bouqs: For the fourth year in a row, The Bouqs Co. has partnered with the Los Angeles LGBT Center and brought back its popular Rainbow Bouqs for Pride Month. Twenty percent of the purchase price for each bouquet will go to the center for healthcare, housing and education programs.

Target: Target has a huge Pride collection online this year, and, instead of just making rainbow things, Target actually partnered with LGBTQ designers and brands to create the items sold. In honor of Pride Month, the company has donated $250,000 to GLSEN, an organization dedicated to creating safe, inclusive schools for LGBTQ kids, making its total giving in 11 years $2.1 million.

Leland France: For June, Leland Francis will donate 15 percent of all website sales to the Ali Forney Center, LA LGBT Center and Sage.

PopSockets: Did you know that PopSockets has a collection of PopGrips that give 50 percent of profits back to charity? It’s called Poptivism, and many of these PopGrips support national groups such as GLSEN, The Trevor Project and It Gets Better.

FASHION + ACCESSORIES

Target: In addition to gifts and decor, Target’s Pride collection also features a huge selection of gender-inclusive clothing and accessories. And it’s not just the traditional rainbow. There are several buys with the transgender pride other pride flag colors. We're obsessed with these Pride flag dog bowls. It's perfect for hot parade days.

Teva: The sandal company launched a new Pride collection with rainbow-striped straps and platform sandals. The collection is in tandem with Teva’s $25,000 donation to The Trevor Project.

GlassesUSA: For every pair of glasses from the Muse Love is Love collection sold during June, GlassesUSA will donate $5 to the True Colors United organization.

Apple: The tech giant supports numerous LGBTQ advocacy organizations including Encircle, Gender Spectrum, GLSEN, PFLAG, SMYAL, The National Center for Transgender Equality, The Trevor Project and ILGA World. And for Pride, Apple released a new rainbow sport band for the Apple Watch.

Zenni: In June, all proceeds from Pride eyewear sales will go to the It Gets Better Project. The collection even includes rainbow, heart-shaped sunglasses.

LOKAI: For each Pride Lokai sold, the bracelet company will donate $1 to LGBTQ+ charities and organizations.

UGG: The brand most known for fuzzy boots has created a capsule collection of plush slippers and slides with the colors of the pride and transgender flags. And to complement the capsule, UGG is donating $125,000 to The Trevor Project.

Bombas: The sock brand is celebrating Pride Month with new rainbow designs, from stripes to leopard print. And for every pair you purchase, a pair will be donated to someone in need in the LGBTQ+ community through Casa Ruby, the Transgender Resource Center of New Mexico and more.

Reebok: The footwear brand released its collection for Pride Month, with apparel and sneakers decked out in rainbow designs. To honor and stand in solidarity with the TGNCI communities, Reebok is donating to the Sylvia Rivera Law Project.

Happy Socks: Happy Socks teamed up with the Phluid Project to design a collection of rainbow socks for Pride. Ten percent of proceeds from the collection will be donated to InterPride.

Kate Spade: A portion of proceeds from the new rainbow-themed capsule collection “The Rainbow Shop,” will benefit The Trevor Project.

Levi’s: The brand is donating all proceeds from its rainbow Pride collection to OutRight Action International, which is working to advance LGBTQ+ rights across the globe.

EyeBuyDirect: The brand teamed up with Lele Pons to create the Eyewear Pride Collection, which includes different glasses styles with rainbow-colored frames. EyeBuyDirect is donating 100 percent of sales from the collection to the Trevor Project.

Converse: Over the last five years, Converse has donated more than $1 million to local and global LGBTQIA+ organizations. And for Pride, its collection of sneakers will benefit the It Gets Better Project, Ali Forney Center, BAGLY and OUT MetroWest.

BEAUTY + WELLNESS

Harry’s: One hundred percent of profits from the Harry’s + Flamingo unisex Pride shaving set will be donated to The Trevor Project.

Kiehl’s: Kiehl’s is donating $150,000 to The Trevor Project in addition to giving its Ultra Facial Cream new Pride packaging.

FOOD + BEVERAGE

Baked by Melissa: Baked by Melissa’s Pride Collection features colorful bite-sized cupcakes and is available for nationwide shipping. Ten percent of net proceeds from Pride Cupcakes will be donated to The Lesbian, Gay, Bisexual & Transgender Community Center in NYC.

Brew Dr: For the third year, Brew Dr. has partnered with The Trevor Project to make a rainbow-wrapped, limited-edition kombucha. In addition to the packaging, Brew Dr. is matching donations to The Trevor Project for up to $10,000.

Barefoot Wine: Barefoot Wine has a new Barefoot Bubbly Sweet Rosé Pride edition, and the company will donate $1 of every case sold to both Free Mom Hugs, an organization spreading love one hug at a time, and the National Center for Transgender Equality, which advocates changing policies and society as a whole to increase the understanding and acceptance of transgender people.

Dana’s Bakery: The NYC sweets shop is famous for its gluten-free goodies, and this month, you can buy Pride Black and White Cookies featuring six rainbow colors. Ten percent of proceeds benefit The Family Equality for the month of June.