Erin Napier — co-host of HGTV’s Home Town and all-around VIDP (very important design person) — recently posted an Instagram video featuring cute baby Mae crawling past a just-as-cute, oriental-style rug. Though the post was meant to be about Mae (“Maebee Baby is on the move!” Erin wrote), her followers immediately zeroed in on the navy-and-red rug to Mae’s left, and, as we do with any Erin Napier-designed space, they wanted details.

The boho-inspired LoLoi Zharah rug is made in India and features red, whites and blues in a classic Persian print. We spotted it in Erin’s home as far back as August 2021, so we think it *might* be a Napier favorite. Lucky for us, it’s available on Rugs Direct.

Buy the Rug

Erin styled the rug in what appears to be Helen’s bedroom and/or a playroom. We caught a glimpse of it behind Helen in a post from early February.

While it obviously looks great in a kids’ room, you can use it to decorate a dining room, bedroom, at-home office or kitchen — it’s versatile, that’s for sure. It even comes as a runner for entryways and hallways. And if the price is a little steep, we found an almost-identical look-alike by Alexander Home available on Overstock (you can get a 5’ x 7’6” one for less than $200!).

Buy the Look-Alike

As we gear up for Ben and Erin's newest show Home Town Kickstart — coming to HGTV this spring — we'll be keeping an eye on Erin's Instagram page to see what other farmhouse-cool, boho accessories she has up her sleeve. In the meantime, check out some similar rugs below (all less than $200).