29 Black-Owned Home & Lifestyle Brands We Love
Shop with a purpose — today and every day — by supporting these incredible Black-owned home decor brands.
Where you choose to spend money can speak volumes. As protests across the country fight to dismantle systemic racism, many people are donating to causes like the Black Lives Matter movement, NAACP Legal Defense and Educational Fund, Reclaim the Block and community bail funds. And many are also looking to discover Black-owned businesses that they can support now and in the future, from bookstores to restaurants to clothing brands. We've gathered some of our favorite Black-owned home decor brands where you can thoughtfully update your home with new pillows, throws, wallpaper and more.
Started in 2007 by designer and longtime HGTV contributor Jeanine Hays and her husband, Bryan Mason, AphroChic is a brand that focuses on highlighting culture, design, arts and more within the African American community. AphroChic originally started as a blog but has since expanded into an interior design firm, magazine, podcast, decor brand — the list goes on.
Shop AphroChic's pillows, rugs, wallpaper and lighting, and check out the couple's book, REMIX: Decorating with Culture, Objects and Soul, published in 2017. Plus, browse some of our favorite home tours with Jeanine and Bryan right here on HGTV.com.
Brooklyn natives Kiyanna Stewart and Jannah Handy founded BLK MKT Vintage in 2014. The Bed Stuy, Brooklyn shop features collectibles and vintage finds (magazines, decor and more) that represent the richness of Black history. Everything is thoughtfully curated by Kiyanna and Jannah, and the collection is available via their brick-and-mortar store, as well as their online shop for non-New Yorkers.
Bolé Road Textiles is a Brooklyn-based design studio specializing in vibrant home decor with a focus on supporting African artisans. Each piece is handwoven in Ethiopia within a fair-trade environment. We love their butter-soft throw blankets, but you can also shop everything from cotton bath mats to leather coasters.
Clare is on a mission to make paint shopping easy — and dare I say, fun? — with designer-curated colors, mess-free swatches and supplies delivered right to your door. Clare's founder, Nicole Gibbons, is an interior designer, lifestyle expert and TV personality with years of experience under her belt and a penchant for picking the perfect hue. Take the Clare Color Genius quiz to get personalized paint color recommendations for your space, or shop Nicole’s top color picks. This calming blue-green hue, aptly named 'Headspace,' is considered one of Clare's bestsellers.
Founded in 2015 by Ashley Reynolds, Cloth & Paper offers leather planners, paper planner inserts, foiled dividers and exclusive stationery items that are both luxe and minimal. In fact, the company’s logo is, “There is Luxury in Simplicity.” Ashley is still the head designer, working with a small creative team based in Richmond, Va. And for those that can’t get enough paper goods, Cloth & Paper offers subscription boxes — Penspiration (pens, of course!) or Planning+ Stationery. Every month (or quarterly or biannually), subscribers receive a box full of Cloth & Paper exclusives, stationery goods, planner accessories, hard-to-find pens and other fancy lifestyle items. It’s a life organizer’s dream!
Laura Hodges Studio is a boutique interior design firm located in the D.C. area. Owner and principal interior designer Laura Hodges is known for her tailored yet eclectic aesthetic that incorporates vintage finds, curated art and natural elements. Her home decor shop, DOMAIN by Laura Hodges Studio, offers a curated collection of local and globally-sourced sustainable home decor and one-of-a-kind pieces. Both DOMAIN and Laura Hodges Studio are located in historic Catonsville, Md., or you can shop online.
According to the brand’s Facebook page, Don’t Sleep Interiors combines “interior decor and culture from the African diaspora with social and political consciousness." In designer Kori Miller’s Don’t Sleep Interiors Etsy shop, you’ll find coffee mugs, artwork and pillows featuring famous quotes from influential Black activists, artists, writers and more.
Ekua Ceramics, founded by artist Sara Ekua Todd, offers a stunning selection of hand-crafted ceramic pieces that are beautiful and functional. Her work has been exhibited at the A+D Museum in L.A. and can now be ordered through her online shop. We especially love this forrest-hued tubular stoneware cup.
Through Expedition Subsahara, founder Sofi Seck’s mission is to build and maintain a STEAM (science, technology, engineering, art, math) school for young girls in Senegal, where she was born and raised. Every product is authentically made by African artisans (including Sofi!), and 20 percent of each product sold is put into an education fund for the school. And during the current pandemic, 20 percent of profits will be donated weekly to a different charity in Sub-Saharan Africa to help with COVID-19 relief efforts.
Formerly a successful clothing designer, Johanna Howard now focuses on designing beautiful home products for Johanna Howard Home. Through her travels, Johanna collaborates with talented artisans — from Peru to Portugal — to craft refined products that still feature traditional craftsmanship. We love this soft, gauze throw made of warm wool and light cotton.
We’ve been swooning over designer Justina Blakeney’s boho-chic style for years, starting with her Jungalow design blog that’s since developed into a beloved lifestyle brand. From planters (duh!) to wallpaper to art, Jungalow has become a go-to shop for “jungalicious” home buys and decor inspiration. Jungalow is also on a mission to practice more sustainable business practices, donate to non-profit organizations and plant at least two trees with every single order.
Frustrated with the sky-high prices for real linen sheets, Jason Evege launched his own brand, Linoto, in 2013. Linoto makes real linen sheets, towels, curtains, napkins and tablecloths sourced from some of the finest mills in Italy and Belgium and all for an affordable price. Linoto offers an extended array of colors — like graphite, burgundy and turquoise — along with exceptional workmanship and a New York-based production facility. With 13 bed sizes, 25 colors and various pillowcase and sheet styles to choose from, you can truly create a custom, luxury linen sheet set.
In 2010, Cyndi Prince created LooHoo Wool Dryer Balls as a healthier, safer alternative to dryer sheets. She was determined to use only domestic wool to support American sheep farmers and the farming industry. True to her starting goal, LooHoos are all made in Camden, Maine with 100-percent domestic wool, and they’re produced using a unique manufacturing technique that makes them so durable they will last for hundreds of laundry loads. Continuing her commitment to sustainability, Cyndi ensures all packaging is plastic-free and can be recycled. Beyond LooHoo’s original wool dryer balls, you can also purchase chemical-free stain sticks, wool pet toys and curated boxes for gifting.
Multi-award-winning French designer Marie Burgos combines the principles of Feng Shui with her clients’ unique visions to create sophisticated, functional and balanced interiors. (You’ve probably seen her work on HGTV.com!) The Marie Burgos Collection is an extension of her intimate design knowledge, offering both designers and homeowners carefully curated lighting, furniture and decorative accessories. We’ve added this premium candle (that comes in a handmade artisan ceramic jar) to our shopping lists.
Nicole Crowder is an independent furniture designer and upholsterer based in D.C., where she has been upholstering for clients since 2013. Her one-of-a-kind upholstered chairs are currently all sold out, but you can book her 1,300-square-foot studio for your next event or production. It's beautifully lit and filled to the brim with stunning furniture and accessories.
Designer Achuziam Maha-Sanchez and husband Lionel Sanchez created peace & Riot to represent each’s eclectic and global tastes through a collection of goods from their African and Caribbean heritages. This Bed-Stuy, Brooklyn boutique and online store offers home decor, furniture, toys and more with a spotlight on local makers.
OK, so this one isn’t a home decor brand, but we love it so much, we had to include it. Plus, we all need some empowering leisurewear for these WFH days, right? Phenomenal is a female-powered brand that brings awareness to social causes. Founded by Meena Harris, Phenomenal has notable supporters including Jessica Alba, Serena Williams and Kerry Washington, among others, and is responsible for viral social-impact campaigns, including Phenomenal Voter, Phenomenally Black and more. We adore this Phenomenal Mother shirt that celebrates all the amazing mamas out there. (It would make a great Mother's Day gift, too!)
Reflektion Design begin in 2006 in Ghana, West Africa by Anitra Terrell, an L.A.-based creative entrepreneur. The brand didn’t officially launch until 2013 and has grown to include a product line with decor, tableware, handwoven baskets and travel accessories. Anitra intentionally uses African textiles and ethically-sourced fabrics from around the world to craft products handmade in L.A. and Atlanta. Anitra’s goal through Reflektion Design is to help people create a home that feels collected — not decorated — and sparks conversations.
Atlanta-based artist Rochelle Porter creates vibrant, eye-catching textiles influenced by her Caribbean roots and love of both Scandinavian design and West African weaves. Her lifestyle brand, Rochelle Porter Design (RPD), combines her passion for patterns with her commitment to social responsibility, proving sustainability can be stylish. Beyond her activewear line (on Etsy!) and her bold pillow covers, RPD also offers one-of-a-kind masks.
Designer Sheila Bridges founded her interior design firm more than 25 years ago with a client list that includes former President Bill Clinton and Princeton University. Sheila’s home furnishing collections have been sold at top retailers like Anthropologie and Bed Bath & Beyond. Her Harlem Toile de Jouy wallpaper (above) is even featured in the Cooper-Hewitt Smithsonian Design Museum’s permanent wallpaper collection. Initially created as a wallcovering, the pattern has expanded to include fabrics, bedding, plates, glassware and more.
Southern Elegance Candle Company founder and CEO D’Shawn Russell is a southern gal through and through. Her brand was born from her love of making candles that honor the joys of southern living. Every candle is named after a southern city, gently hand-poured and infused with incredible fragrances your nose will love. Showing love and loyalty for her home state, D’Shawn works in partnership with local brands and purchases wax, wicks and containers from North Carolina-based suppliers. Start by shopping her Signature Scents Collection with scents inspired by Charleston, New Orleans and Nashville.
SustainAble Home Goods, based in Atlanta, offers hand-picked decor and accessories — all ethically crafted and sourced. Through SustainAble, founder LaToya Tucciarone is on a mission to provide shoppers with unique, handmade items that positively impact the world with every purchase. SustainAble's new brick-and-mortar spot at Ponce City Market offers a special selection of home goods and accessories, from dishware to wall hangings, and spotlights local makers and original artwork from female artists.
Bronx native Jasz founded Tackussanu Senegal with friend and Senegal native Cheikh Biaye in 2019 to help female artisans in Senegal access the global market. The two combined their passions to sell beautiful handmade baskets while offering Senegal women a global platform to sell their creations. Jasz and Cheikh work directly with the artisans to ensure the weaver earns fair and secure income for the products they’re making.
L.A.-based artist Kenesha Sneed took up ceramics as a hobby that eventually transformed into a full-fledged brand: Tactile Matter. Her stoneware ceramics have been featured in West Elm and on One Kings Lane, to name a few. We love her made-to-order artwork, like this piece titled 'Safe Space.'
Bianca Blow is the artist and creator behind the bold and colorful designs you’ll find at Unwrp. We’re obsessed with the graphics on her gift wrap, but for a flare that you can keep for yourself, shop her collection of throw pillows and fabric wraps that are perfect for displaying at home. Can't get enough? We love the idea of framing her gift wrap designs as vibrant art prints.
Ditch the picture nails with a custom peel-and-stick wallpaper covered in your own photos — for any size wall. WeMontage, founded by James Oliver, Jr., lets you upload your photos to create a custom photo collage printed on high-quality, removable wallpaper. You can start by choosing one of WeMontage’s standard sizes, or create a custom size based on your space’s specific needs. The simple collage tool allows you to get the exact look you want in minutes, using eight to 10 of your favorite photos. Plus, each photo is color corrected to ensure top-notch print results — for free! Prices start at $89.99, and your mural can be delivered and displayed in less than two weeks.
Founded in Brooklyn in 2011 by Nasozi Kakembo, xN Studio intersects East and West with traditional, timeworn textiles and techniques to create modern furniture and design accessories. Every product is made in D.C. or Brooklyn, with the exception of a small collection of fair-trade goods from Uganda designed with local artisans. The mudcloth and indigo pillows have become the most popular, and it's easy to see why.
Founded by Shannon Maldonado, YOWIE is a home and lifestyle shop located in Philadelphia with a focus on curating small collections from independent artists and designers. You’ll find everything from decor and textiles to tumblers and artwork, all thoughtfully crafted and displayed. One of our favorite finds is this Petra Planter by Julia Gavin.
Born in Ghana, raised in South Africa and now living in New York, founder Nana Quagraine always had a passion for unique contemporary African-designed pieces. But while African designers often inspire global design, she realized these designer's creations were largely under-represented and hard to access globally. Nana founded 54kibo along with a team of executives, investors and advisors committed to sharing the creativity and talent the African diaspora has to offer the world. 54kibo offers thoughtfully curated home items, from table linens and ceramics to wool rugs and kids’ blankets and toys. If we could buy it all, we would. Handmade in Rwanda, this pom-pom basket would be the perfect addition to a nursery or living room.
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