29 Black-Owned Home & Lifestyle Brands We Love
Shop with a purpose — today and every day — by supporting these incredible Black-owned home decor brands.
Where you choose to spend money can speak volumes. As activists across the country fight to dismantle systemic racism, many people are donating to causes like the Black Lives Matter movement, NAACP Legal Defense and Educational Fund, Reclaim the Block and community bail funds. And many are also looking to discover Black-owned businesses that they can support now and in the future, from bookstores to restaurants to clothing brands. We've gathered some of our favorite Black-owned home decor brands where you can thoughtfully update your living space with new pillows, throws, wallpaper and more.
Started in 2007 by designer and longtime HGTV contributor Jeanine Hays and her husband, Bryan Mason, AphroChic is a brand that focuses on highlighting culture, design, arts and more within the African American community. AphroChic originally started as a blog but has since expanded into an interior design firm, magazine, podcast, decor brand — the list goes on.
Shop AphroChic's pillows, rugs, wallpaper and lighting, and check out the couple's book, REMIX: Decorating with Culture, Objects and Soul, published in 2017. Plus, browse some of our favorite home tours with Jeanine and Bryan right here on HGTV.com.
Brooklyn natives Kiyanna Stewart and Jannah Handy founded BLK MKT Vintage in 2014. The Bed Stuy, Brooklyn shop features collectibles and vintage finds (magazines, decor and more) that represent the richness of Black history. Everything is thoughtfully curated by Kiyanna and Jannah, and the collection is available via their brick-and-mortar store, as well as their online shop for non-New Yorkers.
Lifetime warranty. It’s rare you hear that anymore, but that’s exactly what Albany Park offers on all their furniture. When founder Jessica Ross started Albany Park, she had one goal: No more cheaply made products that end up in landfills. Just carefully curated collections featuring on-trend designs, high-quality construction and affordable prices, that will last a lifetime.
Bolé Road Textiles is a Brooklyn-based design studio specializing in vibrant home decor with a focus on supporting African artisans. Each piece is handwoven in Ethiopia within a fair-trade environment. We love their butter-soft throw blankets, but you can also shop everything from cotton bath mats to throw pillows.
Clare is on a mission to make paint shopping easy — and dare we say, fun? — with designer-curated colors, mess-free swatches and supplies delivered right to your door. Clare's founder, Nicole Gibbons, is an interior designer, lifestyle expert and TV personality with years of experience under her belt and a penchant for picking the perfect hue. Take the Clare Color Genius quiz to get personalized paint color recommendations for your space, or shop Nicole’s top color picks. This calming blue-green hue, aptly named 'Headspace,' is considered one of Clare's bestsellers.
Founded in 2015 by Ashley Reynolds, Cloth & Paper offers leather planners, paper planner inserts, foiled dividers and exclusive stationery items that are both luxe and minimal. In fact, the company’s logo is, “There is Luxury in Simplicity.” Ashley is still the head designer, working with a small creative team based in Richmond, Va. And for those that can’t get enough paper goods, Cloth & Paper offers subscription boxes — Penspiration (pens, of course!) or Planning+ Stationery. Every month (or quarterly or biannually), subscribers receive a box full of Cloth & Paper exclusives, stationery goods, planner accessories, hard-to-find pens and other fancy lifestyle items. It’s a life organizer’s dream!
Laura Hodges Studio is a boutique interior design firm located in the D.C. area. Owner and principal interior designer Laura Hodges is known for her tailored yet eclectic aesthetic that incorporates vintage finds, curated art and natural elements. Her home decor shop, DOMAIN by Laura Hodges Studio, offers a curated collection of local and globally-sourced sustainable home decor and one-of-a-kind pieces. Both DOMAIN and Laura Hodges Studio are located in historic Catonsville, Md., or you can shop online.
According to the brand’s Facebook page, Don’t Sleep Interiors combines “interior decor and culture from the African diaspora with social and political consciousness." In designer Kori Miller’s Don’t Sleep Interiors Etsy shop, you’ll find coffee mugs, artwork and pillows featuring famous quotes from influential Black activists, artists, writers and more.
Formerly a successful clothing designer, Johanna Howard now focuses on designing beautiful home products for Johanna Howard Home. Through her travels, Johanna collaborates with talented artisans — from Peru to Portugal — to craft refined products that still feature traditional craftsmanship. We love this soft, gauze throw made of warm wool and light cotton.
We’ve been swooning over designer Justina Blakeney’s boho-chic style for years, starting with her Jungalow design blog that’s since developed into a beloved lifestyle brand and go-to shop for “jungalicious” home buys and decor inspiration. Although Jungalow recently closed its online shop, you can still shop the designs at various retailers like Target.
Frustrated with the sky-high prices for real linen sheets, Jason Evege launched his own brand, Linoto, in 2013. Linoto makes real linen sheets, towels, curtains, napkins and tablecloths sourced from some of the finest mills in Italy and Belgium and all for an affordable price. Linoto offers an extended array of colors — like graphite, burgundy and turquoise — along with exceptional workmanship and a New York-based production facility. With 13 bed sizes, 25 colors and various pillowcase and sheet styles to choose from, you can truly create a custom, luxury linen sheet set.
Founded by Jessica White, this Los Angeles-based vegan candle company is all about fresh scents for those with a green thumb or the wannabe gardener. White spent time as an urban farmer before turning to candles, and her farming knowledge comes through in every scent she creates. One of our favorites is the Citrus Season, a sunshine-y scent that's just the pick-me-up we need on a gloomy day. In addition to amazing candles, Loam donates 5% of its profits to organizations specializing in food security and access, sharing plant knowledge and protecting the environment.
In 2010, Cyndi Prince created LooHoo Wool Dryer Balls as a healthier, safer alternative to dryer sheets. She was determined to use only domestic wool to support American sheep farmers and the farming industry. True to her starting goal, LooHoos are all made in Camden, Maine with 100-percent domestic wool, and they’re produced using a unique manufacturing technique that makes them so durable they will last for hundreds of laundry loads. Continuing her commitment to sustainability, Cyndi ensures all packaging is plastic-free and can be recycled. Beyond LooHoo’s original wool dryer balls, you can also purchase chemical-free stain sticks, wool pet toys and curated boxes for gifting.
Multi-award-winning French designer Marie Burgos combines the principles of Feng Shui with her clients’ unique visions to create sophisticated, functional and balanced interiors. (You’ve probably seen her work on HGTV.com!) The Marie Burgos Collection is an extension of her intimate design knowledge, offering both designers and homeowners carefully curated lighting, furniture and decorative accessories. We’ve added this premium candle (that comes in a handmade artisan ceramic jar) to our shopping lists.
Mo’s Crib is a best-selling South African female-founded sustainable home decor brand created by sisters Mo and Michelle Mokone. Everything created by the team’s artisans is made using upcycled, ultra-sustainable and functional materials for maximum durability with designs that honor traditional African craftsmanship. We’re personally obsessed with this recycled PVC planter!
Nicole Crowder is an independent furniture designer and upholsterer based in Minneapolis. You can buy her one-of-a-kind upholstered chairs for kids and adults, dog beds, upholstered storage benches and square, circle and rectangular-shaped pillows from her online shop.
In 2020, Jasmin Foster founded Be Rooted, a space where women of color could see themselves where they hadn’t before. By weaving culture and representation into every design and message, Be Rooted products inspire customers to explore their inner muse and celebrate self. Try this More Mindful gift set. Use the gratitude journal as a safe space to reflect on all the things you're grateful for or use it to remind yourself to chase your dreams, trust your journey and get your mindset right.
Designer Achuziam Maha-Sanchez and husband Lionel Sanchez created peace & Riot to represent each’s eclectic and global tastes through a collection of goods from their African and Caribbean heritages. This Bed-Stuy, Brooklyn boutique and online store offers home decor, furniture, toys and more with a spotlight on local makers.
Phenomenal is a female-powered brand that brings awareness to social causes. Founded by Meena Harris, Phenomenal has notable supporters including Jessica Alba, Serena Williams and Kerry Washington, among others, and is responsible for viral social-impact campaigns, including Phenomenal Voter, Phenomenally Black and more. We adore this Phenomenal Mother shirt that celebrates all the amazing mamas out there. (It would make a great Mother's Day gift, too!)
Reflektion Design begin in 2006 in Ghana, West Africa by Anitra Terrell, an L.A.-based creative entrepreneur. The brand didn’t officially launch until 2013 and has grown to include a product line with decor, tableware, handwoven baskets and travel accessories. Anitra intentionally uses African textiles and ethically-sourced fabrics from around the world to craft products handmade in L.A. and Atlanta. Anitra’s goal through Reflektion Design is to help people create a home that feels collected — not decorated — and sparks conversations.
Atlanta-based artist Rochelle Porter creates vibrant, eye-catching textiles influenced by her Caribbean roots and love of both Scandinavian design and West African weaves. Her lifestyle brand, Rochelle Porter Design (RPD), combines her passion for patterns with her commitment to social responsibility, proving sustainability can be stylish. Beyond her activewear line (on Etsy!) and her bold pillow covers, RPD also offers one-of-a-kind bags.
Designer Sheila Bridges founded her interior design firm more than 25 years ago with a client list that includes former President Bill Clinton and Princeton University. Sheila’s home furnishing collections have been sold at top retailers like Anthropologie and Williams Sonoma. Her Harlem Toile de Jouy wallpaper (above) is even featured in the Cooper-Hewitt Smithsonian Design Museum’s permanent wallpaper collection. Initially created as a wallcovering, the pattern has expanded to include fabrics, bedding, plates, glassware and more.
Bronx native Jasz founded Tackussanu Senegal with friend and Senegal native Cheikh Biaye in 2019 to help female artisans in Senegal access the global market. The two combined their passions to sell beautiful handmade baskets while offering Senegal women a global platform to sell their creations. Jasz and Cheikh work directly with the artisans to ensure the weaver earns fair and secure income for the products they’re making.
L.A.-based artist Kenesha Sneed took up ceramics as a hobby that eventually transformed into a full-fledged brand: Tactile Matter. Her stoneware ceramics have been featured in West Elm and on One Kings Lane, to name a few. We love her artwork, like this piece titled 'Safe Space.'
Founded in Brooklyn in 2011 by Nasozi Kakembo, xN Studio intersects East and West with traditional, timeworn textiles and techniques to create modern furniture and design accessories. Every product is made in D.C. or Brooklyn, with the exception of a small collection of fair-trade goods from Uganda designed with local artisans. The mudcloth and indigo pillows have become the most popular, and it's easy to see why.
Born in Ghana, raised in South Africa and now living in New York, founder Nana Quagraine always had a passion for unique contemporary African-designed pieces. But while African designers often inspire global design, she realized these designers' creations were largely under-represented and hard to access globally. Nana founded 54kibo along with a team of executives, investors and advisors committed to sharing the creativity and talent the African diaspora has to offer the world. 54kibo offers thoughtfully curated home items, from table linens and ceramics to wool rugs and kids’ blankets and toys. If we could buy it all, we would.
Through Expedition Subsahara, founder Sofi Seck’s mission is to build and maintain a STEAM (science, technology, engineering, art, math) school for young girls in Senegal, where she was born and raised. Every product is authentically made by African artisans (including Sofi!), and 20 percent of each product sold is put into an education fund for the school.
In 2017, designers, entrepreneurs and twin brothers Byron and Dexter Peart set out on a new venture to launch and develop meaningful brands dedicated to offering sustainable solutions for modern living. The pair work exclusively with artisans and products that make a positive social or environmental impact. A Goodee stamp of approval means that every item is transparently sourced, ethically made and designed to last. Goodee requires all their brand partners to report on their materials, supply chain, labor standards, ecological footprint and business practices.
Founded by Shannon Maldonado, YOWIE is a home and lifestyle shop located in Philadelphia with a focus on curating small collections from independent artists and designers. You’ll find everything from decor and textiles to tumblers and artwork, all thoughtfully crafted and displayed. One of our favorite finds is this set of handwoven, cotton and linen coasters in pink and black.
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